Posts Tagged ‘seo’

Backlinks: A concise overview

Monday, December 14th, 2009

backlinks clinic

Backlinks often called ‘inbound links’ are key to the visibility of your web pages in the search engines and attracting visitor traffic. Backlinks have three key elements, the source from which the backlinks are derived, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.

The number of backlinks

All search engines count the quantity of backlinks to a web page when deciding where this page should be displayed in the search results.

The origin of the backlinks

The pages from which backlinks originate pass ‘authority’ and traffic to the page to which the backlinks point. But ‘votes’ passed via backlinks from trusted or authoritative pages to a page have greater influence over the search engines view of this page than backlinks originating from pages with lower ‘trust’ or authority. Pages from sources such as educational (.edu) or government (.gov) sites naturally are attributed with more trust and authority.

Google Page Rank

Google has the concept of ‘page rank’, this is the property it awards to a page it considers to have a history of accumulating authority from backlinks..

The ‘anchor text’

When you see a backlink on a web page it sometimes has a label a word or text related to the subject at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines award to the link. Relevance is the first principle for every search engine algorithms and it follows if the text on the page is about ‘drying chillis” then it is from a search engine’s point of view, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.

Common mistakes

The majority people mess up their backlinks strategies because they focus on quantity as opposed to quality of backlinks. Having a significant number of backlinks to your page doesn’t automatically mean the search engines will see your page as relevant.

How to create backlinks

So here is my risk free guidance for getting backlinks to your pages, high rankings in the search engine results pages and the right type of traffic to your web pages.

  1. It is critical you get the right keywords before you expend any effort whatsoever.
  2. I always set out to create a keyword cloud.
  3. You should always begin by identifying a key word or phrase which has a good traffic.
  4. To discover the volume of visitor traffic is being generated by searches for my top level keyword I use the Google keyword analyzer tool.
  5. I look at words and search phrases relative to my primary phrase and build my ‘cloud’.
  6. Using this cloud I put together a library of content containing articles, videos and blog posts each with backlinks embedded with the related anchor text and then utilize a portfolio of content distribution systems to push my content to a group of directories.
  7. My guiding principle is to write content that will attract visitors and persuade them to follow the backlinks to my money pages as well as send backlinks.
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Affiliate Classroom 2.0 – Making Money With Blogging

Saturday, December 12th, 2009

Blogging is the biggest explosion on the web if we talk about content. Blogs are being utilized by companies to make a buzz in the market place about their products and services by driving interested customers to their blog pages.  This is what Affiliate Classroom 2 is about.

In the selling world, blogging is still a poser marketing tool to many companies. Earning money through blogging is simple and fun. So if you’d like to understand how to earn money blogging on sites like wordpress, squidoo and blogger ( or your own web site ), continue reading.  

According to Affiliate Classroom 2, the attractiveness of blogging comes from its ability to promote products to a specific audience. Once your blog is set up, the following step is to bring traffic to the blog page and then use baiting techniques to divert readers to your internet site.

By encouraging referrals and new shoppers in this way, you will soon understand the power of blogging as a promoting tool. Affiliate selling is a growing trend as it enables anyone to earn money using blogs. You select a variety of products that apply to your blog and landing page. Then provide links to your internet site or to other merchant sites using affiliate links.  

Popular affiliate networks exist that let you advertise your product by allowing affiliates to sell your product in return for a commission. The same networks are crucial for folk whom need to sell online but dont have their own product. These are Clickbank, Commission Junction and Amazon. These networks give full support in the way of links, graphics and promoting tips, not to mention your own shop front. This is excellent for those whom desire to know how to earn income blogging about top merchant products like cars, electronics, health supplements, for example.  

A required talent and is named SEO ( search engine optimization ) involving keyword research. Choosing keywords that readers use to find products in search engines allows you to target those keywords. A tool 8211 ; that is free- called Wordtracker allows you to locate keywords getting used to find your niches so that you can add these to your blog thus increasing the chance of a Google top 10 listing.  

The web has transformed advertising potential. The reason being because you can insert ads in your blog sites using Google Adsense. This is a CPC ( Cost Per Click ) platform permitting you to earn money when anyone clicks the ad. You can see these advertisements on most sites in the ads by Google sections.  

A preferred network by Affiliate Classroom 2 for making money from Adsense is Hubpages, a huge portal stuffed with mini internet sites made by people like you. Adsense is a nice earner for article writers whom know the way to wow readers with fresh content. Google shares the money gained from clicks with you. This allows for unlimited potential if you have the time to prepare a number of niche centered websites.  

All that it takes is some work and dedication, and you’ll soon know the way to make money blogging on the internet.

Further reading: Review of Affiliate Classroom 2

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